CatherineNicknamed the “Troll Capital of the World,” Mount Horeb is a charming small town that attracts visitors from all over the Midwest. One of the town’s most famous features is the renowned Trollway, a route through town adorned with friendly wooden trolls that capture the imagination of kids and adults alike. But, there’s much more to the area! Read on for the top things to do in Mt. Horeb, WI.
In addition to the trolls, Mount Horeb offers beautiful scenery, local artisan shops, and historic sites, making this pocket of Wisconsin a wonderful destination for a long weekend.
Things to do in Mt. Horeb, WI
Badger Brothers Coffee
Begin your day in Mount Horeb with a warm cup of coffee at Badger Brothers Coffee, a cozy local café known for its inviting atmosphere and artisanal brews.
Visitor Center
Once you’ve savored your morning pick-me-up, head over to the Visitor Center to grab a Mount Horeb Trollway map. This handy guide will lead you on your adventure along the Trollway, showcasing over 35 whimsical trolls that line the streets and add character to local businesses.
You can also print a Mount Horeb Trollway map online or save it digitally.
Mount Horeb Trollway
The transformation of Mount Horeb into the “Troll Capital of the World” can be traced back to the town’s efforts to celebrate its Scandinavian roots and folklore.
In the early 1990s, local business owners and community leaders began to embrace the idea of incorporating trolls into the town’s identity, drawing inspiration from Scandinavian tales where trolls are larger-than-life creatures known for their enchantment and mischief.
The installation of whimsical wooden troll sculptures along the main street not only added a charm to the area but also served as a marketing strategy to attract visitors year round.
Meet the Mount Horeb Trolls
Businesses continue to nurture the troll culture, creatively integrating it into their business’s presence.
For instance, outside the dental office, you can find a troll proudly holding a giant troll tooth, or a hand reaching from the ground with a giant toothbrush! At the bank, a troll clutches a hefty money bag.
Outside the brew pub, a cheerful troll holds a frothy mug, inviting patrons to enjoy a refreshing drink.
As you make your way up and down the main street, take your time to soak in the unique personalities of each troll. This was especially fun with our little kids in tow, pointing out details we would’ve missed ourselves.
Where to Eat along the Mount Horeb Trollway
After enjoying the sights, treat yourself to lunch at Grumpy Troll Brew Pub or Bistro 101, where you can indulge in delicious meals and a refreshing brew.
Duluth Trading Company Flagship Store
Once you’ve recharged, don’t miss a visit to the flagship store of Duluth Trading Company for some shopping, featuring high-quality workwear, outdoor gear, and unique gifts. Perhaps get the man in your life some of their famous Buck Naked underwear!
The company got it’s start and remains headquartered here in Mount Horeb. There are two locations of Duluth Trading Co. in Mount Horeb, the one on Main St. is the flagship store and the other is the HQ building.
Shop Small Businesses in Mount Horeb
Each store in Mount Horeb welcomes you with a warm and friendly atmosphere packed with unique goods. Whether you’re seeking a souvenir, apparel, or one of a kind handmade item, you’ll find it on Main St.
Farmer’s Market
If you’re fortunate enough to be visiting on a Thursday, you might even stumble upon the vibrant farmers’ market, showcasing local produce and handmade goods. (3pm-6:30 on Thursdays from May to October)
Sweet Stop on the Mount Horeb Trollway
If you need a boost of energy, be sure to check out the Sugar Troll Candy Store!
My son was excited to find a huge selection of Harry Potter candies. Grab a sweet treat to keep your energy up as you continue exploring the local sights and shops.
Dinner at Brix Cider
As the day winds down, treat yourself to a farm to table dinner at Brix Cider. Pair your meal with their line of ciders, crafted from handpicked apples.
Don’t miss their beautiful patio or get competitive on the foosball table!
Day Trips from the Mount Horeb Trolls
There are so many unique attractions within an hour of Mount Horeb, making it the perfect hub to explore some of Wisconsin’s treasures.
Spring Green, WI
Frank Lloyd Wright’s Taliesin
A visit to Taliesin provides a glimpse into the life and legacy of Frank Lloyd Wright, one of America’s most celebrated architects.
Taliesin served as Wright’s family home, an architectural school, and a studio, showcasing his innovative designs and philosophies. Guided tours explain its evolution and significance over the years, including the darkest chapter in its history.
It was the site of a tragic event in 1914 when Wright’s family was brutally murdered by a disgruntled employee. We highly recommend this tour for those looking to understand both the beauty and the challenges that defined his life and the iconic legacy he created.
Taliesin is located in Spring Green, WI, about 35 minutes away from Mount Horeb.
Splash in the Wisconsin River
Families exploring the area surrounding Taliesin should not miss the chance to splash in the Wisconsin River, located just across from the Taliesin Visitor Center.
Aptly named on Google Maps as “Great Beach on Wisconsin River,” this quiet spot has a sandy outcropping that is perfect for family water fun. Parents will appreciate the shallow entry and enjoy watching the kayaks glide by. You can park at Peck’s Landing.
Pack your swimsuits, life vests for littles, and maybe even sand toys and a beach chair to soak in this hidden gem!
Catch a Show at the American Players Theatre
Attending a performance at the American Players Theatre (APT) is an unforgettable experience. It combines the allure of live theatre with natural beauty.
Located in the driftless hills of Spring Green, Wisconsin, the outdoor amphitheater’s wooden stage is framed by lush forests and, by the end of the show, starry skies.
Before the show, take advantage of the natural setting by enjoying a picnic in the woods. You can carry in your own picnic supplies and utilize one of the many picnic tables scattered in the woods. (Bug spray is recommended.)
Explore Wisconsin’s Quirky House on the Rock
A visit to House on the Rock is an eccentric blend of architecture, art, and fantasy. The distinctive attraction was imagined by Alex Jordan Jr. in the 1940s.
Visitors are captivated by his eclectic collections housed within, which range from intricate dollhouses to a vast assortment of mechanical music machines and fantastical sculptures.
My two favorite features were the life-size carousel and the infinity room (shown below.)
Madison, WI
Madison, WI is one of our favorite destinations for family fun in Wisconsin.
Some of our favorites include log rolling classes, Vitense Golf, and biking the Epic HQ campus. We wrote a whole article on exploring Madison with kids, here.
Baraboo, WI
See a Big Top Show at Circus World
Just a 50 minute drive north from Mount Horeb is the historic winter quarters for the Ringling Bros. Circus.
Circus World in Baraboo, Wisconsin now celebrates that legacy with an extensive collection of circus artifacts, including vintage posters, costumes, and beautifully preserved historic wagons.
Visit in the summer for a real treat and catch a live Big Top show of acrobatics, daring trapeze acts, and skilled clownery.
Hike to Devil’s Doorway
The moderate hike to Devil’s Doorway at Devil’s Lake State Park is well worth it for the views and for snapping a picture of this iconic rock formation for yourself.
Blue Mounds, WI
Cave of the Mounds
Just a short drive from Mount Horeb, you can explore the Cave of the Mounds, a stunning limestone cave.
The guided tours are suitable for all ages, making it a perfect addition to your Mount Horeb itinerary.
Blue Mound State Park
After wandering through the wonders of the cave, consider extending your outdoor adventure with a visit to Blue Mound State Park.
On our most recent visit to Mount Horeb, we camped here!
Kids will love the pool and splashpad features of the park. ($3-4 per person)
Where to Stay while Visiting the Mount Horeb Trolls
When planning your stay in and around Mount Horeb, there are several types accommodations to consider.
Sunniva Inn Bed and Breakfast
Sunniva Inn Bed and Breakfast welcomes parties of up to 2. Hosts Rob and Jill are wonderfully attentive. Guests are able to chose their breakfast the evening before and is one of the highlights of a stay here.
GrandStay Hotel & Suites
With a family, we recommend GrandStay Hotel & Suites. There’s an indoor pool and complimentary breakfast. It’s centrally located for exploring all the things to do in Mt. Horeb, WI.
Steampunk Manor – Spring Green, WI
Less than 30 minutes from Mt. Horeb, you may want to check out this Airbnb. Be sure to navigate to the host so you can pick the room you’d like best in the manor.
It’s one of the most unique spots we’ve stayed as a couple in Wisconsin. The rooms are beautiful and the breakfast was fantastic. If you’re traveling by yourself or with your partner, this would be a great home base for exploring the Wisconsin treasures I listed above.
Camp at Blue Mound State Park
For those who love the great outdoors, camping at Blue Mound State Park is an excellent choice. This park features well-maintained campsites nestled among mature trees.
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Catherine – Savvy Family Travel
My favorite pastime is finding fun, interesting experiences to share with family and friends.
I’m a mom of two energetic and curious boys who have endless patience with my tendency to over plan activities on our family vacations. My tireless husband, Troy, provides comic relief, is our favorite photographer, and expert navigator.
I’m a firm believer that travel with kids doesn’t have to be intimidating or expensive. It can be affordable, epic, and, dare I say, even relaxing!
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